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<channel>
	<title> &#187; apple</title>
	<atom:link href="http://chrisword.com/category/apple/feed/" rel="self" type="application/rss+xml" />
	<link>http://chrisword.com</link>
	<description></description>
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		<title>My Favorite New Apple Ad &#8211; &#8216;Broken Promises&#8217;</title>
		<link>http://chrisword.com/2009/10/23/my-favorite-new-apple-ad-broken-promises/</link>
		<comments>http://chrisword.com/2009/10/23/my-favorite-new-apple-ad-broken-promises/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 18:21:18 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[macintosh]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video friday]]></category>

		<guid isPermaLink="false">http://chrisword.com/?p=1175</guid>
		<description><![CDATA[As you probably know, Windows 7 came out this week and, of course, Apple launched an ad campaign to fight this latest encroachment by the &#8220;evil empire.&#8221; Here&#8217;s my favorite one of the new ads so far featuring your old &#8230; <a href="http://chrisword.com/2009/10/23/my-favorite-new-apple-ad-broken-promises/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>As you probably know, Windows 7 <a href="http://theflickcast.com/2009/10/22/microsoft-releases-windows-7/">came out this week</a> and, of course, Apple launched an ad campaign to fight this latest encroachment by the &#8220;evil empire.&#8221; Here&#8217;s my favorite one of the new ads so far featuring your old friends Mac and PC. Enjoy.</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/AtvloPFYocw&#038;hl=en&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/AtvloPFYocw&#038;hl=en&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
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		<item>
		<title>It is Mine</title>
		<link>http://chrisword.com/2008/07/12/it-is-mine/</link>
		<comments>http://chrisword.com/2008/07/12/it-is-mine/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 02:40:07 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[gadgets]]></category>

		<guid isPermaLink="false">http://cullrich.wordpress.com/?p=791</guid>
		<description><![CDATA[For more on my quest for the new iPhone 3G on Friday (aka iPhone day), check out this post over at TUAW where I detail the day for you. Also, as time goes on, look for more about my experiences &#8230; <a href="http://chrisword.com/2008/07/12/it-is-mine/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>For more on my quest for the new iPhone 3G on Friday (aka iPhone day), check out <a href="http://www.tuaw.com/2008/07/11/in-and-out-in-four-hours-getting-the-iphone-3g-on-day-one/">this post</a> over at TUAW where I detail the day for you.</p>
<p>Also, as time goes on, look for more about my experiences with the new iPhone 3G. Meantime, here&#8217;s a nice pic of the new device side by side with the old one. FYI, the new one is the one the left. You can tell because its slightly wider and also has that cool &#8220;3G&#8221; logo in the upper left corner.</p>
<p><img src="http://cullrich.files.wordpress.com/2008/07/img-07811.jpg" alt="IMG_0781.jpg" border="0" width="450" height="381" /></p>
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		<title>I ordered a new MacBook Air</title>
		<link>http://chrisword.com/2008/01/21/i-ordered-a-new-macbook-air/</link>
		<comments>http://chrisword.com/2008/01/21/i-ordered-a-new-macbook-air/#comments</comments>
		<pubDate>Tue, 22 Jan 2008 01:13:00 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[cool stuff]]></category>
		<category><![CDATA[macworld08]]></category>

		<guid isPermaLink="false">http://chrisword.com/2008/01/21/i-ordered-a-new-macbook-air/</guid>
		<description><![CDATA[Yes, yes I did. If you happen to be curios as to my reasons, head on over to TUAW and take a look at the article I wrote explaining it all. Apparently, judging from the number of comments (almost 140 &#8230; <a href="http://chrisword.com/2008/01/21/i-ordered-a-new-macbook-air/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/chrisu/2200752943/" target="_blank"><img src="http://cullrich.files.wordpress.com/2008/01/2200752943_2f537d6fc7.jpg" alt="2200752943_2f537d6fc7.jpg" /></a></p>
<p>Yes, yes I did. If you happen to be curios as to my reasons, head on over to TUAW and <a href="http://www.tuaw.com/2008/01/19/hello-my-name-is-chris-and-i-ordered-a-macbook-air/" target="_blank">take a look</a> at the article I wrote explaining it all. Apparently, judging from the number of comments (almost 140 I think so far) this particular topic appears to be one of interest. Check it out.</p>
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		<title>Macworld 2008 Musings</title>
		<link>http://chrisword.com/2008/01/19/macworld-2008-musings/</link>
		<comments>http://chrisword.com/2008/01/19/macworld-2008-musings/#comments</comments>
		<pubDate>Sun, 20 Jan 2008 00:07:45 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[macworld08]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://cullrich.wordpress.com/2008/01/19/macworld-2008-musings/</guid>
		<description><![CDATA[It was a whirlwind week for me at Macworld in San Francisco. I saw so many interesting new products and met so many great people it&#8217;s almost impossible to contemplate. What really comes across, though, during my week there is &#8230; <a href="http://chrisword.com/2008/01/19/macworld-2008-musings/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://cullrich.files.wordpress.com/2008/01/teamtuawtake2.jpg" /></p>
<p>It was a whirlwind week for me at Macworld in San Francisco. I saw so many interesting new products and met so many great people it&#8217;s almost impossible to contemplate. What really comes across, though, during my week there is the Mac community as a whole and just how nice everyone is. Gracious, intelligent and extremely pleasant people seem to gravitate towards the Mac and I, for one, couldn&#8217;t be happier about it.</p>
<p>It&#8217;s really hard to pinpoint a highlight of the show but if I had to pick one (or two) one would have to be meeting <a href="http://43folders.com/">Merlin Mann</a> and getting a chance to chat with him for a few minutes. We did an interview with him for <a href="http://www.tuaw.com">TUAW</a> but before and after we got to talk a bit off-camera. Good times with a great, funny and articulate man. I also got the chance to meet <a href="http://walt.allthingsd.com/">Walt Mossberg</a> of the Wall Street Journal, <a href="http://en.wikipedia.org/wiki/Chris_Breen">Chris Breen</a> of <a href="http://www.macworld.com/">Macworld Magazine</a> and a whole host of other sharp and Mac-loving people.</p>
<p>Also, another highlight was the famed Cirque Du Mac party featuring a great band, great drinks (especially because they were free) and great company. Thank you Laurie D., Nik F., Victor A., Isiah C. and David C. for making that night extra fun. And, of course, another highlight of the show for me was getting to meet the great people I work with at TUAW for the first time in person. I know it may seem odd but we&#8217;ve been working together since last May and up until last week I had never met any of them face to face. In fact, we had never even spoken on the phone very much except to plan the first Talkcast and when we actually record the Talkcasts (at least the ones I&#8217;m in).</p>
<p>Other than that, it&#8217;s just been email, IM and Twitter most of the time. How very futuristic, right? Scott McNulty, Michael Rose, Nik Fletcher and Victor Agreda from TUAW are all stand-up guys and some of the nicest, most gracious and funny people I&#8217;ve been around in a long time. Their humor, brains and talent are in so many ways humbling to be around. It&#8217;s a real privilege to get to work with them and I appreciate it even more now that I&#8217;ve had a chance to meet them all in person.</p>
<p>In most cases I really prefer talking to people in person most of the time. Although, communicating via email, IM or Twitter is a great to avoid actually having to communicate at all. In fact, in some cases you can pretty much avoid all communication by simply ignoring these types and not responding. I think I&#8217;ll start calling that &#8220;Zero Communication&#8221; or something like that. Could catch on. Maybe.</p>
<p>If you get a chance head on over to TUAW and check out the continuing coverage of Macworld and see some of the video I shot last week. Also, I&#8217;m posting pics at <a href="http://flickr.com/chrisu">Flickr</a> (at least some) and even managed to churn out a few TUAW posts so check those out too.</p>
<p>All in all a fun time in SFO @Macworld 2008 and something I hope to have the privilege to do again next year.</p>
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		<title>My latest TUAW Post</title>
		<link>http://chrisword.com/2008/01/14/my-latest-tuaw-post/</link>
		<comments>http://chrisword.com/2008/01/14/my-latest-tuaw-post/#comments</comments>
		<pubDate>Tue, 15 Jan 2008 00:34:54 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://chrisword.com/2008/01/14/my-latest-tuaw-post/</guid>
		<description><![CDATA[This is the most recent one concerning predictions for the upcoming Keynote. Also, I&#8217;ve got a few pics up over at the site as well so take a look. Of course, expect a crap load more pics, video and even &#8230; <a href="http://chrisword.com/2008/01/14/my-latest-tuaw-post/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.tuaw.com/2008/01/11/tuaw-macworld-2008-keynote-predictions/" target="_blank">This is the most recent one</a> concerning predictions for the upcoming Keynote. Also, I&#8217;ve got a <a href="http://www.tuaw.com/2008/01/14/macworld-2008-the-build-up/" target="_blank">few pics up</a> over at the site as well so take a look. Of course, expect a crap load more pics, video and even some writing over the next few days.</p>
<p>Keynote tomorrow! Something is in the air.</p>
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		<title>Next Stop Macworld Expo in San Francisco</title>
		<link>http://chrisword.com/2008/01/11/next-stop-macworld-expo-in-san-francisco/</link>
		<comments>http://chrisword.com/2008/01/11/next-stop-macworld-expo-in-san-francisco/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 02:17:01 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://cullrich.wordpress.com/2008/01/11/next-stop-macworld-expo-in-san-francisco/</guid>
		<description><![CDATA[I&#8217;ll be going up to San Francisco on Sunday to cover the big Macworld Expo gathering of the faithful all week for TUAW (thank you TUAW parent company AOL for sending me). Consequently, I&#8217;ll be posting here less next week. &#8230; <a href="http://chrisword.com/2008/01/11/next-stop-macworld-expo-in-san-francisco/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>
<img src="http://cullrich.files.wordpress.com/2008/01/mwx08wef.png"/></p>
<p>I&#8217;ll be going up to San Francisco on Sunday to cover the big <a href="http://www.macworldexpo.com/">Macworld Expo</a> gathering of the faithful all week for <a href="http://www.tuaw.com/">TUAW</a> (thank you TUAW parent company AOL for sending me). Consequently, I&#8217;ll be posting here less next week.</p>
<p>However, if you just can&#8217;t get enough of me, check out the multiple ways in which you can keep up with my adventures, and those of my TUAW colleges, at Macworld as we bring you all the exciting news and info this year.</p>
<p>Here&#8217;s some of the best ways:</p>
<p><a href="http://www.tuaw.com/">The Unofficial Apple Weblog Website</a></p>
<p><a href="http://www.tuaw.com/tag/macworld08">Posts Tagged with the Macworld Tag at the TUAW Website</a></p>
<p><a href="http://twitter.com/tuaw">Our TUAW Twitter Feed</a> (you do Twitter, don&#8217;t you?)</p>
<p><a href="http://www.tuaw.com/category/macworld/rss.xml">Our TUAW Macworld RSS Feed</a></p>
<p><a href="http://www.tuaw.com/bloggers/chris-ullrich/">My TUAW Articles</a> &#8211; Stuff just from me (the best part, of course)</p>
<p>And, my Twitter feed is right there to the right so I will be posting to it as much as I can.</p>
<p>That a pretty good start. If you can&#8217;t get enough Macworld info using these various methods, you&#8217;re not trying hard enough. Also, be sure to check out <a href="http://www.tuaw.com/2008/01/11/tuaw-macworld-2008-keynote-predictions/">our predictions of what Steve Jobs will announce</a> at this year&#8217;s keynote. There&#8217;s some good ones there and if even half of them come true, it should make for an exciting keynote not to be missed.</p>
<p>And, if you are attending Macworld this year, be sure to say hello. We&#8217;ll be the ones running around shooting video, taking photos, interviewing celebs and booth babes and loving every minute of the Macworld experience.</p>
<p>See you in San Francisco.</p>
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		<title>Fingers Crossed</title>
		<link>http://chrisword.com/2008/01/06/fingers-crossed/</link>
		<comments>http://chrisword.com/2008/01/06/fingers-crossed/#comments</comments>
		<pubDate>Sun, 06 Jan 2008 18:50:58 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://cullrich.wordpress.com/2008/01/06/fingers-crossed/</guid>
		<description><![CDATA[I really hope Apple announces a new subnotebook at Macworld. And I don&#8217;t mind if it looks a little something like this:]]></description>
			<content:encoded><![CDATA[<p>I really hope Apple announces a new subnotebook at Macworld. And I don&#8217;t mind if it looks a little something like this:</p>
<p><img src="http://cullrich.files.wordpress.com/2008/01/macbook-nano.jpg"/></p>
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		<title>Checking In</title>
		<link>http://chrisword.com/2007/09/06/checking-in/</link>
		<comments>http://chrisword.com/2007/09/06/checking-in/#comments</comments>
		<pubDate>Fri, 07 Sep 2007 00:00:34 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://chrisword.com/2007/09/06/checking-in/</guid>
		<description><![CDATA[Well, a lot has happened over the last couple weeks. Most of it not so good but some of it encouraging (at least a little). Without going into too much detail let&#8217;s just say that I am dealing with some &#8230; <a href="http://chrisword.com/2007/09/06/checking-in/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://chrisword.com/files/2007/09/iphonetouchsbm090520071.jpg" alt="iphonetouchsbm09052007.jpg" border="0" width="245" height="414" /></p>
<p>Well, a lot has happened over the last couple weeks. Most of it not so good but some of it encouraging (at least a little). Without going into too much detail let&#8217;s just say that I am dealing with some stuff of a very personal nature which has an effect not only on me but on my family as well.</p>
<p>However, things are beginning to look up a bit and perhaps in the next few days they will continue to improve even further. Until then, I won&#8217;t be posting much here or writing anywhere else either. I know, try to make it through &#8212; tough as it may be.</p>
<p>I do think things may return to some semblance of normalcy in the near future. On that day I will surely be a happy person. Until then, stress is doing not so fun things to me and my physical well-being so after I finish here I&#8217;m off to the park for a long, brisk walk.</p>
<p>Oh, in case you&#8217;re keeping track of stuff like this, Apple released a <a href="http://www.tuaw.com/2007/09/05/metaliveblogging-the-beat-goes-on-event/">bunch of new iPod variations</a> this week as well as dropping the price of the iPhone by two hundred bucks. Some people were angry about the price drop and so Steve Jobs is now <a href="http://www.apple.com/hotnews/openiphoneletter/">going to give</a> an Apple gift certificate to those of us who purchased the iPhone at a higher price.</p>
<p>On the day they were released, I actually purchased two of them. Maybe I&#8217;ll get two hundred in Apple credit? If so, I wonder if I&#8217;ll be able to find a way to spend it?</p>
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		<title>Can&#8217;t Talk, Playing With the iPhone</title>
		<link>http://chrisword.com/2007/06/30/cant-talk-paying-with-the-iphone/</link>
		<comments>http://chrisword.com/2007/06/30/cant-talk-paying-with-the-iphone/#comments</comments>
		<pubDate>Sun, 01 Jul 2007 05:40:26 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[cool stuff]]></category>
		<category><![CDATA[gadgets]]></category>

		<guid isPermaLink="false">http://cullrich.wordpress.com/2007/06/30/cant-talk-paying-with-the-iphone/</guid>
		<description><![CDATA[Yes, I managed to snag one on Friday (the 8gb model, btw). Yes, its very, very cool. Yes, I will have more to say about it. Yes, I can&#8217;t say it here (blame AOL, not me). So please, look elsewhere &#8230; <a href="http://chrisword.com/2007/06/30/cant-talk-paying-with-the-iphone/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Yes, I managed to snag one on Friday (the 8gb model, btw). Yes, its very, very cool. Yes, I will have more to say about it. Yes, I can&#8217;t say it here (blame AOL, not me). So please, look elsewhere for all things iPhone from me and other far more intelligent people. In fact, why not go <a href="http://www.tuaw.com">here</a>.</p>
<p><img src="http://cullrich.files.wordpress.com/2007/08/2007063022401.jpg" alt="2007063022401.jpg" /></p>
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		<title>I&#8217;m Very Important</title>
		<link>http://chrisword.com/2007/06/21/im-very-important/</link>
		<comments>http://chrisword.com/2007/06/21/im-very-important/#comments</comments>
		<pubDate>Thu, 21 Jun 2007 23:19:13 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://cullrich.wordpress.com/2007/06/21/im-very-important/</guid>
		<description><![CDATA[Sure, I&#8217;m joking with the title of this post. My ego isn&#8217;t quite that big. However, I do have some rather good news to share. Well, good for me at least. For the rest of you, it won&#8217;t really mean &#8230; <a href="http://chrisword.com/2007/06/21/im-very-important/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://cullrich.files.wordpress.com/2007/08/200706211618.jpg" alt="200706211618.jpg" /></p>
<p>Sure, I&#8217;m joking with the title of this post. My ego isn&#8217;t <em>quite</em> that big. However, I do have some rather good news to share. Well, good for me at least. For the rest of you, it won&#8217;t really mean all that much except for the fact that I&#8217;m sure you all want to see me happy and doing well. I really appreciate that, btw. So, what is this great bit of news then?</p>
<p>Well, starting this week I&#8217;m bringing all of my exhaustive Macintosh and Apple love and knowledge to a new venue: <a href="http://www.tuaw.com">The Unofficial Apple Weblog</a> (aka TUAW). Some of you may already have seen me at this new website as I already started writing there yesterday. But if not, head on over and check out some of my posts &#8212; mostly about the iPhone at the moment &#8212; but as things progress, I&#8217;ll be branching out into all-things Apple.</p>
<p>I&#8217;ve secretly (and not so secretly) wanted to write for TUAW for quite some time and as I already work for <a href="http://www.cinematical.com">Cinematical</a> (which is owned by the same company: Weblogs, Inc. / AOL) it was only a matter of time before I managed to work my way into writing for TUAW. And now, all that hard work has paid off and I got what I wanted. So, if you get a minute, head on over and take a look.</p>
<p>The site is good (better now that I&#8217;m there of course) and can fulfill your every wish where Apple and Apple-related news, reviews and more are concerned. This is one of the things I was talking about recently that I couldn&#8217;t talk about. The other is still hush-hush but should be ready for public consumption sometime soon.</p>
<p>In other news, I&#8217;m now back from my travels to Portland and am pretty happy to be back in LA. Although, as I mentioned earlier, i really like Portland and at one time or another, entertained thoughts about moving there. After all, I really love comic books and there are a bunch of people there doing just that so it seems a natural place to go.</p>
<p>In truth, I might make the move if it was just me. But as its not, I need to consider other people&#8217;s thoughts and feelings about the situation. Given that, I feel pretty strongly I won&#8217;t be leaving LA any time soon. However, you never really know, do you? Life is funny sometimes and once in awhile you actually do get what you want. The trick, of course, is knowing what that is.</p>
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